Rachel Park

Medical Communications Manager, Medicalwriters.com

Rachel is an experienced health communicator having completed a Master’s degree in Health Communication at the University of Lucerne, as well as a Bachelor’s degree in Community Health Education. Using her passion for health and communication to support an array of communication efforts she focuses on social media marketing areas for clients while driving the creation of education plans and materials for a variety of audiences.

As marketing communications manager with Medicalwriters.com, she is responsible for developing, leading, executing and implementing marketing and communication concepts for external clients as well as marketing internal projects. Her focus area is on patient and professional eLearning courses, educational animations, brochures and collateral systems and infographic design.

Session Topic

The power of target visuals

Shanghai 1

This session will review how the use of visual elements can transform complex medical communications to make them more understandable. How can pictures, illustrations, video and other forms of applied media help you better engage with your audience? Various techniques and illustrations in the area of information design, infographics and other alternatives to text-based formats […]

Information Design as alternative to text-based articles: Why it matters.